Project Date: 2012
The brief was to decode a brand and design a camera. I went for Bell&Ross a watch brand.
Bell&Ross makes watches inspired by aviation, divers and bomb disposal. By buying a watch it lets the user live the dream, giving the feel of carrying a professional tool on your arm, ready to face any danger. The watches come with a life time warranty, this also goes for the camera.
The body is made of Ceramic to prevent the camera getting scratched, the frames are made of Tungsten Carbide, a very rigid metal that will prevent the camera to get harmed in any way. And the buttons are Argentum plated. The materials are highest quality and do not come cheap, however Bell & Ross are famous for the materials they use and the price the watches come at.
The camera is turned on with the frames, by twisting the frames the camera turns on, and by twisting them back to where they were turns it off. The camera is a collectors edition.
